Published on: September 2, 2026 at 9:01 PM

Shah Rukh Khan Joins Vi as Brand Ambassador as Vodafone Idea Unveils New Logo

Shah Rukh Khan joins Vi as brand ambassador.

Shah Rukh Khan is the new face of Vodafone Idea’s Vi brand as the telecom company begins a fresh phase of its brand identity. Alongside the Bollywood superstar’s association, Vi has introduced a refreshed logo and launched a new campaign, “Vi badal raha hai… tayaar rahiye”.

The announcement was made on September 1, 2026, with the company positioning the new identity as the beginning of a broader brand evolution rather than simply a logo change.

Shah Rukh Khan Joins Vi as Brand Ambassador

Vodafone Idea has brought Shah Rukh Khan on board as the face of its upcoming Vi campaign. The actor will headline the campaign “Vi badal raha hai… tayaar rahiye”, which broadly translates to “Vi is changing… be ready.”

While the announcement confirms Khan’s association with the campaign, Vi has not disclosed the exact duration or commercial terms of his association.

The choice of Shah Rukh Khan gives the telecom brand a highly recognisable Bollywood personality at a time when Vi is presenting itself as a company entering a new phase.

Vodafone Idea Unveils a New ‘Vi’ Logo

Vi unveils its new logo and refreshed identity.

The other major part of the announcement is Vi’s refreshed visual identity. The company has evolved its familiar visual particle into a more rounded, fuller and dynamic 3D sphere.

The sphere has also been moved to the top of the Vi logo. According to the company, the updated design is intended to convey greater depth, movement, energy and optimism.

Importantly, Vi describes the change as more than a simple logo refresh. The company says the new identity is the first visible expression of a wider evolution that will unfold through new campaigns, launches and customer experiences.

What Is the ‘Vi Badal Raha Hai’ Campaign About?

The campaign titled “Vi badal raha hai… tayaar rahiye” acts as a teaser for what the company says will be a larger transformation in the coming weeks.

Vi has indicated that further strategic launches, campaigns and customer experiences will follow. However, the company has not yet provided complete details of all the products or services that will be part of this next phase.

That distinction is important: the September 1 announcement establishes the new brand identity and Shah Rukh Khan’s campaign association, while the details of the broader transformation are still to come.

Why Shah Rukh Khan’s Association Matters

Celebrity endorsements are often used by large consumer brands to give a new campaign immediate visibility and emotional recognition. Shah Rukh Khan’s nationwide popularity gives Vi a familiar face through which it can communicate its new brand direction.

For Vi, however, the bigger challenge will be turning the attention generated by the campaign into a stronger customer proposition. The company has said that its upcoming phase will involve new launches and customer experiences, so those developments will ultimately determine how meaningful the rebranding becomes.

Vi’s New Identity Is More Than a Visual Change

Vi CEO Abhijit Kishore described the development as the first expression of the brand’s evolution. The company’s stated aim is to build a telecom experience that offers customers more possibilities and a more rewarding experience.

The refreshed identity will progressively appear across Vi’s consumer touchpoints, digital platforms, retail network and communications. The rollout began from September 1, 2026.

Vodafone Idea’s Larger Business Context

Vi enters a new phase of growth.

The rebranding comes at an important point for Vodafone Idea. The company is working to strengthen its competitive position while investing in its network and preparing for further 4G expansion and 5G rollout.

According to Business Standard, Vi had raised ₹6,400 crore through bank-funded and non-funded facilities in the quarter ended June as the first tranche of its planned fundraising. The company is also working towards a larger capital expenditure programme.

Vi has also reported recent improvement in customer additions. Business Standard reported that the company added 240,114 customers in July 2026, its highest monthly gain in two years.

These business developments provide context for the timing of the new identity. The rebranding is not being presented as an isolated advertising exercise; it comes alongside the company’s wider effort to strengthen its market position.

What Has Been Confirmed?

Shah Rukh Khan has been brought on board as the face of Vi’s upcoming brand campaign.
The campaign is titled “Vi badal raha hai… tayaar rahiye”.
Vi has introduced a refreshed visual identity.
The familiar visual particle has been redesigned as a dynamic 3D sphere.
The new sphere has been positioned at the top of the Vi logo.
The refreshed identity began rolling out across customer touchpoints from September 1, 2026.
Vi says more strategic launches, campaigns and customer experiences will follow in the coming weeks.

What Remains Unconfirmed?

The exact duration of Shah Rukh Khan’s association with Vi has not been publicly disclosed.
The commercial terms of the endorsement have not been announced.
Vi has not yet revealed every product, service or customer offering connected to the broader transformation.

What Does the New Vi Logo Mean for Customers?

For customers, the immediate change is primarily visual. The Vi brand is getting a refreshed identity across its digital and physical customer touchpoints.

The more important changes, however, are expected to emerge through the upcoming launches and experiences promised by the company. Until those details are announced, it would be premature to assume that the logo change itself represents a change to customers’ existing plans or services.

Frequently Asked Questions

Is Shah Rukh Khan the new brand ambassador of Vi?

Yes. Vodafone Idea has brought Shah Rukh Khan on board as the face of its upcoming Vi brand campaign, “Vi badal raha hai… tayaar rahiye”.

What is the new Vi logo?

Vi has refreshed its visual identity by turning its familiar visual particle into a rounded 3D sphere and positioning it above the Vi wordmark.

Has Vodafone Idea changed its company name?

No. Vodafone Idea Limited remains the company’s corporate name. The announcement concerns the refreshed identity of its consumer-facing Vi brand.

What is Shah Rukh Khan’s Vi campaign called?

The campaign is called “Vi badal raha hai… tayaar rahiye”, meaning “Vi is changing… be ready.”

When did Vi start rolling out its new identity?

The refreshed identity began rolling out across Vi’s customer touchpoints, digital platforms, retail network and communications from September 1, 2026.

Has Vi announced all the changes coming with the new brand identity?

No. Vi has said that additional strategic launches, campaigns and customer experiences will be revealed in the coming weeks.

Conclusion

Shah Rukh Khan’s arrival as the face of Vi and the company’s refreshed 3D logo mark the beginning of a new branding phase for Vodafone Idea. The campaign creates immediate visibility, but the real test will come with the products, services and customer experiences Vi plans to introduce next.

For now, the message from the telecom company is clear: Vi is changing, and more is on the way.