Published on: September 24, 2026 at 4:38 PM

Shah Rukh Khan Roasts Alia Bhatt, Ranbir Kapoor Teases King Star in New Ad

SRK, fun ad moment.

Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor are together again, but this time the trio is not shooting for a film. The three Bollywood stars feature in a new Rungta Steel advertisement that turns their own movies and iconic references into the punchline.

Released on September 24, 2026, the commercial has Shah Rukh, Alia and Ranbir sitting together to discuss ideas for the brand. Instead of simply following the proposed concept, each star pitches a film-inspired idea of their own. The playful exchange includes references to Don, Rockstar and Jigra, before the trio ultimately ends up doing the dance sequence they were trying to avoid.

Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor Star in New Rungta Steel Ad

The latest advertisement brings the three actors together in a brand-room setting, with actor Bijendra Kala presenting the initial idea for the commercial.

The proposed concept involves Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor dancing to Akshay Kumar’s popular song “Hookah Bar” from the 2012 film Khiladi 786. The three stars are not particularly impressed by the suggestion and begin offering their own ideas instead.

The result is a self-aware Bollywood comedy in which each actor draws on familiar elements from their own filmography. The advertisement eventually circles back to the original idea, with the trio performing the dance together.

Shah Rukh Khan Takes a Dig With a Don Reference

Shah Rukh Khan gets the first major film reference in the advertisement when he uses his iconic Don character as inspiration for his pitch.

His idea imagines Don being surrounded by police but still being unable to break into a house because the structure is built using Rungta TMT bars.

Ranbir Kapoor immediately responds by twisting one of the famous lines associated with Don, turning the exchange into another joke rather than allowing Shah Rukh’s pitch to pass without a comeback.

The sequence works because the actors are not simply promoting the product. They are deliberately playing with the audience’s familiarity with their movies and characters.

Ranbir Kapoor Brings Rockstar Into the Ad

Ranbir Kapoor then presents his own idea, this time drawing from his 2011 film Rockstar.

He imagines a rockstar giving the performance of his life and shaking the world, but the stage itself remains steady because it is made using Rungta TMT bars.

The reference gives Alia Bhatt an opportunity to tease her husband. She responds with the line “O Nadaan Parinde, baith ja”, referring to the popular Nadaan Parinde song from Rockstar.

It is one of the most noticeable exchanges in the commercial because Alia’s response directly plays on Ranbir’s connection to the film.

Shah Rukh Khan Roasts Alia Bhatt Over Jigra

Alia Bhatt also gets the chance to pitch her own concept. Her idea draws from the basic premise of her 2024 film Jigra, in which her character tries to help her brother.

Alia presents a scenario involving a girl whose brother is in jail, but the jail cannot be broken because it is built with strong TMT bars.

Shah Rukh Khan responds with a playful reference to the film’s title, saying, “Ise dekhne ka jigra kisi mein nahi hai.”

The exchange turns the commercial into a running joke about the three actors trying to outdo one another with increasingly elaborate ideas.

All Three Eventually Dance in the Advertisement

After Shah Rukh, Ranbir and Alia have each rejected or modified the original concept, Shah Rukh asks which idea should actually be made.

The joke is that none of their elaborate pitches wins. The commercial ultimately cuts to the three stars performing the dance sequence that they had been trying to avoid in the first place.

That structure keeps the product message connected to the entertainment rather than allowing the celebrity interaction to become completely separate from the advertisement.

Fans React to Shah Rukh, Alia and Ranbir’s Ad

The new advertisement has attracted attention online, particularly because Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor share the screen again.

According to reports from Hindustan Times and Moneycontrol, viewers reacted to the trio’s banter, movie references and comic timing. Some fans also expressed their desire to see the three actors together in a feature film.

Those reactions are fan responses, however, and should not be confused with any confirmed announcement of a film starring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor together.

This Is Not the First Time the Trio Has Appeared Together in an Ad

The new commercial also has a history behind it. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor have previously appeared together in Rungta Steel campaigns.

In 2023, the three stars came together for a commercial that used references to Shah Rukh’s Jawan, Ranbir’s Barfi! and Brahmastra, as well as Alia’s earlier film roles. The advertisement generated fan interest because it was the first major commercial collaboration bringing all three together.

They returned in another Rungta Steel advertisement in December 2025, where they played versions of characters associated with Jawan, Brahmastra and Rocky Aur Rani Kii Prem Kahaani.

The latest campaign continues that advertising strategy by using Bollywood references and the personalities of the three stars as part of the entertainment.

Have Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor Worked Together in a Film?

No. The trio have appeared together in advertisements, but there is currently no confirmed feature film starring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor together.

Individually, however, there are established screen connections between them. Shah Rukh and Alia starred together in Gauri Shinde’s Dear Zindagi in 2016. Ranbir and Alia have shared the screen in films including Brahmastra: Part One – Shiva and are also part of Sanjay Leela Bhansali’s Love & War.

Shah Rukh also made a special appearance in Ranbir Kapoor’s Ae Dil Hai Mushkil.

Their existing professional connections help explain why advertisements featuring all three generate interest among Bollywood audiences.

Why Fans Want to See the Trio in a Film

The appeal of a potential Shah Rukh Khan-Alia Bhatt-Ranbir Kapoor film comes largely from the fact that each actor already has an established screen association with the others.

Alia has worked as a lead with both Shah Rukh and Ranbir. Ranbir and Shah Rukh have also appeared together, although not as co-leads in a full-fledged film. Bringing all three together in a scripted feature would therefore be a new combination rather than simply repeating an existing pairing.

For now, however, the demand remains a fan wish. There is no confirmed announcement that a filmmaker or production house is developing a movie specifically around the three stars.

What Is Shah Rukh Khan’s King?

While fans are discussing the possibility of seeing Shah Rukh, Alia and Ranbir together in a movie, Shah Rukh Khan already has a major film lined up: King.

King is directed by Siddharth Anand and produced by Red Chillies Entertainment and Marflix Pictures. The official Red Chillies Entertainment website lists its theatrical release for December 24, 2026.

The film stars Shah Rukh Khan and also features Suhana Khan and a large ensemble cast. The official title announcement described the project as a high-octane action entertainer and a new Shah Rukh Khan experience.

Alia Bhatt and Ranbir Kapoor are not listed as part of the confirmed cast of King. Therefore, the new Rungta Steel advertisement should not be interpreted as a promotional collaboration for the film.

Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor Ad: Timeline

September 28, 2023

Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor appeared together in a Rungta Steel commercial, creating one of their earliest major advertising collaborations as a trio.

November 30, 2024

Another Rungta Steel advertisement featuring the three actors used their film characters and a marriage-related storyline for its humour.

December 12, 2025

The trio returned for another Rungta Steel campaign, with Shah Rukh, Ranbir and Alia drawing on characters from their respective films.

September 24, 2026

Rungta Steel released its latest commercial featuring the three actors pitching different movie-inspired concepts before ultimately appearing together in the dance sequence.

What Is Confirmed?

Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor feature in a new Rungta Steel television commercial.
The advertisement was reported and released on September 24, 2026.
Actor Bijendra Kala appears in the commercial and introduces the initial advertising idea.
The advertisement references Shah Rukh Khan’s Don.
Ranbir Kapoor’s pitch references Rockstar.
Alia Bhatt’s pitch draws on Jigra.
Alia uses the Rockstar song reference “Nadaan Parinde” while teasing Ranbir.
The commercial ultimately shows all three actors performing the dance concept they initially tried to avoid.
Rungta Steel’s campaign is built around humour while promoting the strength of its TMT bars.

What Remains Unconfirmed?

There is currently no confirmed announcement of a feature film starring Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor together.

Fan comments asking filmmakers to cast the three actors in a movie are expressions of audience interest, not evidence that such a project is being planned.

Likewise, the new advertisement should not be presented as a teaser or announcement for a future film involving the trio.

Why the New Ad Is Getting Attention

The campaign works on a simple idea: let three major Bollywood stars joke about the movies audiences already associate with them.

Instead of creating entirely fictional characters, the advertisement uses recognisable references from the actors’ filmographies. That gives viewers an extra layer of humour because the jokes depend on knowing the films being referenced.

The repeated collaboration also shows how celebrity advertising can become a form of entertainment in its own right. In this case, the combination of Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor provides the campaign with a ready-made point of interest before the product message is even delivered.

Frequently Asked Questions

Are Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor in a new film together?

No. The three actors are together in a new Rungta Steel advertisement. There is no confirmed feature film announcement involving all three.

Which brand’s advertisement features Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor?

The trio feature in a new Rungta Steel advertisement focused on the strength of the company’s TMT bars.

What does Shah Rukh Khan reference in the new ad?

Shah Rukh Khan uses his Don character as inspiration for his proposed commercial idea and turns the film reference into a joke about the strength of Rungta TMT bars.

What does Ranbir Kapoor reference in the advertisement?

Ranbir Kapoor draws on his 2011 film Rockstar for his advertising pitch, giving Alia Bhatt the opportunity to tease him with a reference to the song “Nadaan Parinde.”

How does Alia Bhatt tease Ranbir Kapoor?

Alia jokingly tells Ranbir, “O Nadaan Parinde, baith ja,” referencing the popular Rockstar song.

Does Alia Bhatt’s ad idea reference Jigra?

Yes. Alia’s proposed storyline draws on the central brother-and-sister situation associated with Jigra, and Shah Rukh responds with a joke using the film’s title.

When will Shah Rukh Khan’s King release?

According to the official Red Chillies Entertainment website, King is scheduled to release in cinemas on December 24, 2026.

Conclusion

Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor’s latest Rungta Steel advertisement gives audiences another chance to see the three stars share the screen and joke about their own Bollywood identities.

From Shah Rukh’s Don reference and Ranbir’s Rockstar pitch to Alia’s Jigra idea and her “Nadaan Parinde” tease, the commercial is built around familiar film references rather than a conventional celebrity endorsement.

Fans may continue to hope that the three eventually headline a film together, but as of September 24, 2026, that remains a fan wish. The confirmed collaboration is the Rungta Steel advertisement, while Shah Rukh’s next confirmed theatrical release remains King, scheduled for December 24, 2026.