At a time when Bollywood is being criticized for its long-standing lack of content-driven films, Siddharth P. Malhotra’s much anticipated Hichki, although reviews have been mixed, is a notable victory. Inspired by the story of American educator Brad Cohen, the film tells a story about a teacher with a neurological disorder, played by Rani Mukerji, and attempts to take on the class divides that underline Indian society.
But when it comes to the box office, Hichki didn’t attract a huge audience, grossing $2 million domestically in its opening weekend. Competing against Ajay Devgn’s Raid, which is in its third weekend earned just over $8 million, Hichki‘s first-day gross was a meager $507,540, which is substantially below expectations. However, a positive word-of-mouth helped Mukerji’s film to make up some ground over the weekend.